Barack Obama's 30-minute infomercial was an effective piece of political advertising. Apart from the ritual denunciation right at the start of eight years of failed policies, it was almost entirely positive, focusing on what Obama would do as President rather than attacking his opponent.
It was a good blend of ordinary Americans telling their stories, interspersed with Obama talking about policies to address their issues, as well as a few biographical snippets. Nobody who has been following the American election campaign will have seen anything particularly new in this, but I suspect it will have won over quite a few wavering voters.
If you haven't seen the infomercial, here it is:
The Second Referendum, or, Obliquity
1 week ago